I was honored to be invited to the new L’Oréal Professional Smartbond launch which took place February 1st at the MusicHall in Jumeirah Zabeel Saray on the iconic Palm Jumeirah Island.

L’Oréal Professionnel has indeed hosted an amazing event for a great product. Introducing a two-part, in salon treatment that strengthens and protects the hair during bleaching or colouring process.

The event was filled with hairdressers and hairstylists from salons across the Emirates and also featured amazing performances by multinational musicians and artists.

Watch out blondes all over the world! It’s your time to shine! It’s the product for your hair color. It will protect and maintain the integrity of your hair. It’s must-have hair product to buy. You won’t be disappointed!