If you could write a letter to your clients what would you say?

Having an online platform dedicated to beauty professionals for client conversations is essential. ‘Dear Clients’ is where it all happens.

It’s “a movement to empower beauty professionals and bring transparency and visibility to their clients,” says Danielle Cohen-Shohet, CEO of GlossGenius.

Through the Dear Clients initiative, beauty professionals speak about topics that may be awkward, tricky or unsaid by clients.

“There are topics that are awkward to talk about with clients. Maybe there are things they don’t want to hear us say. Maybe there are things we should tell them more,” Danielle says.

“Change-makers in our industry have become part of this growing series showcases letters written to clients and are inspiring beauty professionals to understand how to bring visibility to clients about important topics.”

As Danielle mentions, it brings transparency and change to client conversations, which has lead to partnership with Josh Rainville (@fabhairbyjosh) , Jade Tang (@jadetangtheartist) , Leysa Carrillo (@leysahairandmakeup) , and other leading educators for their launch of Dear Clients (dearclients.org).

The reason for ‘Dear Clients’ launch and aim behind it was because “the community is changing and conversations are being ignited on Instagram that are helping educate the rest of the community on how to message important topics to clients.”

Additionally, the CEO was seeking to create an opportunity to help professionals’ voices to be heard and help others know how to talk about these things.

With this in mind, it’s important to have a website such as Dear Clients in the hairdressing industry.

“Educators and influencers in the beauty industry are sharing their letter to clients and joining the movement, shedding light on what they want clients to know,” Danielle says.

“Dearclients.org is a place for professionals to bring transparency to these conversations.”

When asked about social media and its importance to a business and to build a personal, online presence with hairdressers and clients, Danielle says that social media is “in our industry is so important.”

“Our social platforms are where we showcase our work, find new clients, build relationships, network and find opportunity grow in our careers,” she says.

“We were given social media to create connections and right now we believe the best way to do that is by being authentic with every post, sharing your voice and who you are as an artist and simply being real with your online community.”

To be a part of this movement, professionals are able to join this group and submit their own letter to their clients on dearclients.org to share their letters on the home page. It will also be featured on the @glossgenius Instagram.

Here’s an example of what some artists what to tell their clients. Florida-based colorist and educated Josh Rainville shared tips on caring for colorful hair in order for it to remain radiant and healthy. Josh Rainville @fabhairbyjosh

Las Vegas-based hair colorist and educator focused on natural hair, Forever Curls founder Lesley Carillo wants her clients with natural texture to love their hair. Lesley Carillo @lesleyhairandmakeup

Share your letter to your clients now to be featured and to join the movement on what you’d want your clients to know!

Maybe there are things we should tell our clients more…..Submit your letters below in the comment section and be featured on Dear Clients and Hairblogstylist.

Credits
Images: Danielle Cohen Shohet
Editor: Samar
Interview: Romy