One day it’s balayage, the next day it’s bold face-framing highlights. Your stylists and your salon have to grow with the ever-evolving trends of hair cuts, styles and colors. The only way to stay on top of these trends is through continued education and experience. Luckily, there are more than a few ways to encourage your stylists to continue education and learn about the latest color craze. And continuing a stylist’s education is not only beneficial when it comes to being able to enhance their skills in whatever coloring technique is currently popular, but there are many other advantages that we aim to cover in this article.
So if you’re ready to uncover the benefits of continued education, as well as learn about some of the educational and training opportunities you can offer to your stylists, keep reading!
Salon Education Opportunities and Training Courses
When it comes to furthering your education, as well as your stylists’, there are many opportunities — even outside of your typical cut, color and style courses. Today, stylists need to be well-rounded in marketing, just as much as styling, coloring and cutting because clients are searching for their hairstylists on Instagram now more than ever. So check out these continuing education opportunities that can help your salon and team become more well-rounded and skilled. The best part is, you can find courses on these subjects that are taught both online and in person.
- Social media marketing courses
- Hair color masterclasses
- Textured and natural hair education
- Hair extension certification classes
- Attending or teaching at a hair trade show
- Bridal styling classes
- Product education and sales training
- Free online resources
- Follow stylists on Instagram and TikTok
- Watch tutorials on YouTube
- Live-stream virtual classes
- FSE App for loads of free hair education right on your mobile device
Let’s talk about why continuing to educate and train your staff is beneficial to their success, as well as your salon’s. If you haven’t participated in or offered any additional training or educational opportunities to your stylists lately, now may be a good time to start looking at these opportunities, as well as the payoffs.
Increase Skill
By offering your stylists the opportunity to take classes and continue their education, you will be improving your employees’ skills and knowledge. Whether it’s learning new hair coloring techniques or learning about flattering haircuts for certain face shapes, these courses will not only make your stylists more talented, but your clients will also be happier with the services they receive.
Differentiate Your Salon
It’s no secret that hair salons are everywhere, which is why it’s extremely important for your salon to be able to differentiate itself. But how do you go about that? You continue education and teach your stylists new skills that other salons in your area may not be offering. For example, if you train your stylists to install hair extensions in a unique way, you will become a go-to salon for those kinds of hair extensions. Continued education is a great strategy to keep your salon relevant among your peers and competitors.
Improve Credibility
Your clients trust you with one of the most important aspects of their identity: their hair! A client puts a great deal of trust into your salon and your stylists when they come to you for a cut, color or another service. Aside from having state-of-the-art equipment and salon stations, your salon also needs an astounding reputation. That’s why building and establishing credibility is imperative. Continuing education and providing classes for your stylists is one way to boost their skills so that they continue to establish and build that credibility with clients.
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Finding the Right Equipment
By allowing your employees to attend hair trade shows, they are gaining important knowledge and exposure to the tools and equipment they need to be successful. Hair trade shows have the latest and greatest salon equipment like salon trolleys that can allow you to better support your stylists with top-of-the-line supplies.
Diversify Your Clientele
By offering your stylists and salon employees the opportunity to learn a new skill or about different hair textures, you could potentially diversify your clientele and expand your reach as a salon. Keeping your stylists informed about the techniques available for all hair textures will keep your salon well-versed to serve a variety of clients. Giving your stylists this experience and encouraging them to hone this skill could not only set you apart, but you could attract an entirely new crowd of customers because of it.
Boost Employee Morale
When you invest in your stylists’ and employees’ education, it shows them that you care. Today, more than ever, people care deeply about how their employer treats them and takes care of their place of work. Millennials want continued education in their workplace and studies show that including many educational opportunities can boost employee morale.
Engage Your Clients
By providing your stylists with educational opportunities like marketing and social media classes, you are effectively teaching them how to maintain and build relationships with both existing and potential clientele. A social media presence is absolutely critical to the success of a salon and stylists today.
Increase Sales
It can be very valuable to have a products specialist come into your salon and teach your stylists more about the products you sell. Providing these educational initiatives can boost sales by empowering your stylists to speak more organically and communicate the benefits of the products to their clients. If your stylists know how to effectively sell the clients on the products you have on your retail displays, your clients won’t leave the salon without them.
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Not only will your employees and stylists appreciate you connecting them with additional education opportunities, but your business and salon also stand to see amazing benefits from it, too.
